LAWYEREXCLUSIVE™
This Behind-the-Scenes Receptionist Fills Your Calendar With Meritorious Consults While You Sleep
See how you can start generating more clients within 30 days, like LOPEZ & LOPEZ and MHN LAW below...
PERSONAL INJURY LAW FIRM
Number of meritorious cases signed
CRIMINAL DEFENSE LAW FIRM
Number of meritorious cases signed
From the Desk Snowbelt of Professor Mary Owusu
(I live in Buffalo. New York)
Re: How law firms are doubling their clients without doubling their staff or their time
Hello, I'm Professor Mary Owusu.
I've been doing marketing since 2002, teaching it since 2012 — and for the last 5 years, I've focused my work and research on helping law firms generate more meritorious clients every month.
I work with law firms whose clients have an immediate need, so I primarily focus on criminal defense and personal injury lawyers.
Recently, one of my clients — who was averaging 2 new clients per month — signed 8 new clients in one month.
CRIMINAL DEFENSE LAW FIRM
(MHN Law)
The kicker:
It took only 60 days to get these results. And he didn't have to replace his paralegal, hire more staff, or burn more hours at the office.
Giving him, as a partner at the firm, the ability to retire his wife and spend more time with his daughter vs. worrying about when the next meritorious caller would call in.
On the weekends and after hours, he and his staff enjoy their time away from the office. And when they return to the office, the open slots of his calendar are booked with appointments from potential clients with meritorious cases who are eager to work with his firm.
This has all been possible since I discovered the power of using the "Case Engine Optimization™ (CEO) method to grow law firm practices without replacing or hiring staff.
Let me explain how...
Since 2020, I've been working with some of the most recognized law firms.
Many of my inbound leads have been from leading law firms reaching out to us after they heard about our unique process:
With this model, I get:
✔️ 500-1,000 customers every month for $5-$50 low-ticket products...
✔️ 30-150 sales meetings every month for $2,500-$60,000 high-ticket products...
Not because of posting on social media daily... and not because of cold outreach...
But ALL because of high impact direct response copywriting that educates AND sells our offers on 1 page to attract MILLIONAIRES and BILLION DOLLAR BRANDS to us.
This SAME model has helped take businesses from $100k to $500k.
From $500k to $5M... and from $5M to $10M+.
This SAME model will help you sell:
✔️ $5,000-$60,000 done-for-you services. Like Grant (video below)
✔️ $2,000-$10,000 coaching programs. Like Mike (video below)
✔️ $29-$999/month course communities. Like Pete (video below)
✔️ $49-$499/month software subscriptions. Like Ryan (video below)
✔️ $5-$100 digital products. Like Noah (video below)
✔️ $29-$49 live event tickets. Like Jake (video below)
But it doesn't work for everyone...
It ONLY works for offers, products and services that are UNIQUE (i.e. you offer something different than competing products; or you have a unique approach that helps your clients get results faster/easier/cheaper than competing services).
You also need to have at least $1,000 set aside to run paid ads (I highly recommend $3k as that allows a bit more room for testing).
If you DON'T have a unique product or service you've sold before (or a unique way that works to get your clients results) OR you don't have at least $1,000 available to start running paid ads, then you can leave this page.
Now, if you have a unique product (or you have at least one client result for a service you sell that you can replicate)... and at least $1k for ad testing... then pay close attention to every word on this page.
Case Engine Optimization solves 3 big problems for law firms trying to dominate their towns:
"I need more consistent and predictable revenue."
Does your business currently rely on referrals, cold email or organic social media posting? Does it work OK, but it's NOT generating consistent and predictable sales?
The Solution: One high converting Invisible Sales Letter where you send a consistent flow of traffic from ads to the sales letter daily.
"I need more qualified leads."
Do you have ads that are working, but lead quality is low? Do you need better call quality for your sales reps to speak with more people who are a good fit?
The Solution: One Invisible Sales Letter that pre-educates people on how your offer works, who it's for and who it's NOT for so lead quality becomes higher.
"I don't have time to create new content every day."
Do you make <$1M per year and are sick of the content grind? Don't have time to create new content every day to post on social media, run your business, and spend time with your family?
The Solution: One Invisible Sales Letter that clearly articulates the problem you solve and product you offer (with social proof) on 1 page to increase buyer intent. Then run ads to it vs spending time creating and posting new content all the time.
All You Need is 1 Invisible Sales Letter
With this model, marketing becomes a lot less complex:
No cold emails
No social media posting
No lead magnets
No webinars
No VSLs
No 7-step funnels
No content hamster wheel
No slick haircut :)
Just ad > Invisible Sales Letter.
After doing this for 5+ years, here's what I've found works best:
The Case Engine Optimization Model
The Old Way
Publish high value content on YouTube/Instagram/FB/LinkedIn/Apple Podcasts to get attention
Waste money on ads due to unclear messaging and people not fully understanding how your offer is a superior solution to their problems
Use a complicated marketing funnel to pre-educate people about what you do over 30 days leading to cash flow issues
The CEO Way
Publish one Invisible Sales Letter designed to convert, then run ads to it daily to get attention
Scale to $20k+/day ad budgets profitably by showing people an Invisible Sales Letter that gives them extreme clarity on exactly how your offer is different
Summarize your problem, product, offer, and social proof on 1 page to convert customers into cash in 7 days or less
Here's how we make Invisible Sales Letters work in any business:
Make a sales letter breaking down how you help your customers step-by-step (surrounded by social proof of your best customer results).
The step-by-step breakdown gives your customers clarity on exactly how you do what you do. Clarity = Certainty. Certainty eliminates objections. No objections = fast sales.
Social proof gives people confidence that what you do works.
Here are six Invisible Sales Letters we've written to sell done-for-you services, coaching programs, consulting, SaaS subscriptions, physical products and digital products:
Notice how they take the prospect from being in a “top of funnel mindset” curious about the result, to a “bottom of funnel mindset” ready to take action and buy.
Step 2) Set up a TOFU-MOFU-BOFU ad campaign to get instant traffic to your Invisible Sales Letter AND fast sales in the next 7 days
Make 3 ad campaigns:
TOFU (top-of-funnel): Run cold traffic ads direct to your Invisible Sales Letter (use laser targeted, yet broad audiences for best results)
MOFU (middle-of-funnel): Retarget anyone who engages with your TOFU ads back to your Invisible Sales Letter (retarget every ad engagement: likes, comments, shares, video views, and link clicks)
BOFU (bottom-of-funnel): Retarget anyone who sees your Invisible Sales Letter to the logical next step in your funnel (application page, checkout page, etc)
This 3-campaign ad structure turns people who have never heard of you before into raving fans who are excited to buy from you, using a single piece of content (i.e. your Invisible Sales Letter).
Here are two examples of high converting TOFU ads I use:
Notice how the ads use short, high curiosity ad copy for high CTRs (click-through rates). This is critical for high share-to-reaction ratio ads that get low click costs.
Step 3) Promote your Invisible Sales Letter across every content asset AND marketing asset you've ever created for organic sales
The great thing about a high converting Invisible Sales Letter is once you have it, you can use it across all your past AND future content to increase your leads and customers.
I call this "Operation Nowhere To Hide" because no matter where someone goes (your website, your social media, your email newsletter) they can't hide from seeing your #1 converting piece of content (i.e. your Invisible Sales Letter).
I recommend placing a link to your Invisible Sales Letter in all these places:
Notice how no matter what marketing activity you currently do, it's incredibly easy to add a link to your ISL to instantly start bringing in new leads and business.
That's it!
Here's why this works to attract the best customers in any market:
People with more money than time want a result, and you’re literally telling them how to get that result. But you’re not just telling them, you’re SHOWING them through actual customers who have ALREADY achieved this result!
It’s not theory, it’s actual PROOF you can achieve what you say you will.
The decision maker doesn't need to waste time opting-in via email, sitting through a webinar, or waiting for email #5 in your email sequence to learn about your offer and get started.
Now you're probably wondering...
"This all sounds good, but are people actually getting results with this model?"
Here are what other people are saying who are doing this:
Even people like Samuel (pictured in the screenshot above) who didn't upload the Invisible Sales Letter to his website... and ran $0 worth of ads, still enrolled 5 new clients by sharing a Google doc of his Invisible Sales Letter with past leads and clients.
Note: These are just a FRACTION of HUNDREDS of results... we have 10,484+ customers (small sample featured in the video below), so you get the point... Invisible Sales Letters are mega-successful both for us and our customers.
But the best part about this is the simplicity.
You don't need to cold email people, post on social media, or create new content every week like you often have to with SEO, a YouTube channel, or a Facebook group.
Once the Invisible Sales Letter is written and the ads are set up you can let the system run in the background while you focus on your client results.
OR hire someone to focus on your client results, while you spend more time going out on different adventures with your family every day.
My Invisible Sales Letters have been generating 10-30 new customers every single day for the last 2 years using the process I laid out on this page.
(And I've done it selling everything from $5 digital products, all the way up to $15,000/month services.)
Here is what a typical month of sales look like (when scaling):
Consistent and predictable.
DISCLAIMER: I have to tell you...results like this are not typical when first starting an Invisible Sales Letter campaign. I’ve been doing this online marketing stuff for 15+ years. My business has been running for 5+ years. And I’ve built multiple scalable offers during that time. Most people start out acquiring 1-2 customers per week using our model, then scale up as their ad spend and traffic scales.
If you’d like to see how to set this up… so that you can bring in more of your best customers every month with less work… you have two options:
Option 1
Take the step-by-step process I laid out here, look at our sales letters, and give it a go on your own. This isn't brand new stuff. Direct response copywriting has been used for decades to sell products and services. There is no "secret".
I've just figured out a way to write sales letters that are "invisible" and promote them in a way that works in this new era of social media algorithms.
Option 2
You can grab our Invisible Sales Letter AI Builder to start building your own high converting ISL today. This AI Builder was built by our Head Coach Jeremy (pictured below). After building over 100 Invisible Sales Letters for clients, Jeremy trained our AI Builder on the highest converting Invisible Sales Letters.
Hi, I'm Professor Mary Owusu
After getting my MBA at the University of North Florida, and growing four of my own online businesses to over $100k/month, I decided to do what I love best:
Help cool businesses get more customers.
I have 20+ years experience:
Owning/operating four 7-figure ecommerce stores
Growing a 600+ member high ticket coaching community
Spending over $5M profitably on social media advertising
Coaching 2,500+ marketers via 1-on-1 and group training
Plus much, much more!
While I still run my own ecommerce stores, coaching is my real passion, and now the main thing I do! I look forward to helping you crush it with our performance model :)
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The Exclusive Law Firm Marketing Company
We help law firms
dominate their towns and double their clients without adding staff or burning out using Case Engine Optimization™
Founded by Professor Mary Owusu
Nobody else offers this
WHAT IS
Case Engine Optimization?
First, we install our Case Concierge to answer calls on weekends, after hours, or when your staff is busy.
BEFORE
AFTER
Then, we plug in our Case Connector to book consultations on your calendar — but with confirmed-meritorious prospects.
BEFORE
AFTER
Finally, we deploy our Case Closer to follow up with consulted prospects, and get them to sign with your firm.
BEFORE
AFTER
That's Case Engine Optimization.
It takes days to install (not months), and most of our law firm clients double their cases in 60 days or less.
95%
Retention Rate
100+
Success Stories
9.7
NPS Score
You're in Good Company
We’ve helped hundreds of law firms across multiple practice areas get 10X more leads and customers. Here’s a taste:
The truth is...
Law school missed
the most important lesson...
"How to run a profitable law firm that doesn't run you."
It's not your fault. This is where we come in.
We are not like any other law firm marketing company.
Founded and run by Professor Mary Owusu,
we're the only law firm marketing agency with an always-on lead machine
that can start generating fresh, exclusive leads for your specific law firm in days, not months.
We would love the opportunity to help your firm
get the calls and clients you know should NOT be going to the other law firms.
You have the experience to actually help people.
Let's get you the cases you deserve.
CASE STUDIES
Client Results
[CRIMINAL DEFENSE]
From Panicked Callers to Paying Clients
Challenge
The firm's potential clients were calling from jail at 2 AM — desperate for help — but no one was there to answer.
Solution
Plugged in our case engine optimization™ method to book consults in English and Spanish, but only with pay-ready clients
Revamped site and launched ads to capture high-value defense cases
#1 in ChatGPT for felony lawyer near me
Results
2X more qualified
leads and cases
50% faster
call response times
100% of calls are answered
even while the staff was asleep
[PERSONAL INJURY]
From Missed Calls to Million-Dollar Cases
Challenge
The firm’s biggest losses happened after hours — injured clients called on weekends and got voicemail instead of help.
Solution
Deployed our case engine optimization™ method to answer calls, qualify callers, and book consults during weekend calls
#1 in Google for car accident lawyer near me
Fixed the website and used ads to capture the most serious accident cases
Results
3X increase
in meritorious cases
Weekend leads
converted into weekday clients
Zero missed calls
on weekends and after hours
[CRIMINAL DEFENSE]
From Missing After-Hours Callers to Booking Them 24/7
Challenge
The firm’s staff was efficient, but wasted time fielding unqualified calls, and disrupted their weekends scanning voicemails from missed callers = lost leads.
Solution
Installed our case engine optimization™ method to answer calls, qualify callers, and book consults after-hours
Implemented hands-free screening on their website to filter out weak leads
#1 in Google for defense lawyer near me
Results
5X ROI
(return on investment)
96% fewer
unqualified calls
Consistent caseloads
without staff overload
[PERSONAL INJURY]
From Referrals-Only to Record Caseloads
Challenge
The firm relied on word-of-mouth — great for reputation, terrible for predictability. When referrals slowed, revenue stalled.
Solution
Plugged in our case engine optimization™ method to answer calls, qualify callers, and book consults around the clock
Upgraded the website and ads to attract the most qualified injury leads
#1 in Google for injury lawyer near me
Results
40% revenue growth
in 90 days
35% lower cost per case
than referred cases
24/7 intake coverage
even when the office is closed
We only accept 14%
Not all firms are a fit. Criteria below.
YOUR LAW FIRM IS ALREADY MAKING 6- OR 7-FIGURES ANNUALLY
YOUR TARGET CLIENT IS LOCAL, looking for services near them
A NEW client IS WORTH A MINIMUM OF $3,000 in revenue (OR PROFIT)
Don't meet all criteria? We may still have options. Click "Get Started" for a discovery call to discuss.
The Investment
Ready for More Cases & Clients?
No-Brainer Investment
CAMPAIGNS START AT ONLY
$625 / week
New qualified leads in days, not months
Most clients get 2X-10X more cases
No contracts, cancel any time
No contracts - cancel anytime
1. TELL US ABOUT YOUR FIRM
In the application, tell us a bit about your firm so we can decide if you're a fit for each other.
2. PICK A TIME
Pick a time that works for you and key firm partners. Before the call, we'll analyze your market and create a custom growth plan for your firm.
3. START Getting More CLIENTS
We'll install Case Engine Optimization™ into your firm. Most of our clients start getting new cases and clients within days.
WORK WITH US RISK FREE
Our 90-Day Lead Guarantee
It’s simple: If within 90 days we don’t achieve the lead volume we agreed to achieve with you, we'll work for free until we do. Fair? Book your free, no-obligation discovery call.
Meet the Professor
Our CEO, Professor Mary Owusu
DIGITAL MARKETING PROFESSOR AT CANISIUS UNIVERSITY / RUTGERS UNIVERSITY
Designed the digital marketing programs for graduate and undergraduate levels
Awarded FOUR Under 40 Honor by The American Marketing Association
Named "SEO Pioneer" by Adweek
Board President of The Digital Analytics Association
Global ATHENA Award Recipient
MEET OUR CEO & FOUNDER
Professor Mary Owusu
DIGITAL MARKETING PROFESSOR AT CANISIUS UNIVERSITY
Developed all the digital marketing courses offered at Canisius at both the undergraduate and Master's levels
FOUR Under 40: American Marketing Association
"SEO Pioneer" Adweek
Board President: Digital Analytics Association
Global ATHENA Award Recipient
Most "About Us" sections are boring. Not this one.
When my family immigrated to Buffalo in the early 90s, I felt lost and confused, struggling to connect with my new reality.
Years later, I found myself at Canisius University where a caring professor connected me to an internship that changed my life.
Without knowing it, this internship made me one of the first people in Buffalo--and the US--to work as a search engine optimization (SEO) expert!
I went on to spend nearly 20 years in senior executive corporate roles at Buffalo's most prominent marketing agencies, managing large digital marketing and analytics teams across the US.
In January 2020, I left corporate to join Canisius University as a full-time marketing professor with one goal in mind: to democratize my digital marketing and SEO knowledge to the next generation so more businesses could benefit from it.
I love what I do. Every year, I catch myself crying as my students walk across the graduation stage, armed with real-world experience and industry certificates.
You are currently on the website of my agency, where I offer done-for-you lead generation and SEO services for established service businesses like elite law firms, dental practices, cosmetic surgeons, high-end auto shops, and other premium service businesses.
If that describes you, apply now to see if we're a fit. It would be my honor to have your phone ringing with qualified leads in days, not months.
This is why your law firm is losing the best clients to other firms
Maybe you thought you could get enough cases through referrals → You can't → Losing 30% of cases should be your back-up plan, not your primary one.
Maybe you've been stiffed by so-called marketing gurus → You're not alone → Together, you and I will agree on how many leads you need, and if we don't hit that number, we'll work for free until we do.
Maybe you're drowning in too many low-value cases and barely have time for the things and people you love → You shouldn't have to choose between your family and your practice → Our technology weeds out the unqualified callers and handles after-hours calls so you can wake up to booked consultations with qualified case types only.
It's not your fault.
Most other marketing companies have no idea how different it is to market a law firm than any other business. We have the expertise. Having worked with global law firms like Cooley and small local law firms, we know law firm marketing.
We'll get your law firm in front of your most meritorious callers and start generating the high-value clients you need.
Professor Mary Owusu, Founder and CEO
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